Data from the 2015 GEM survey (the 14th in which South Africa has participated) confirm South Africa’s persistently low levels of entrepreneurial activity relative to other countries participating in GEM. Although 2015 sees an encouraging increase in the number of South Africans who believe there are good opportunities for starting a business in their area, as well as those who believe that they have the necessary skills, knowledge and experience to start a business, this has not translated into higher levels of entrepreneurial intention.